(When the Berlin wall was due to come down, a junior executive of a certain advertising agency came to me with an idea of pasting a poster on the other side of the wall.
I said, 'Good idea, but where are you going to get the money from?'
He said that he had some saved up.
I said,' How will you get it down?'
He said,' I'll get it done' He did. It made worldwide news.
Needless to say, he went off to start his own company.
All the best ones do.)
from Paul Arden's 'Whatever You Think, Think the Opposite'
I thought that was brilliant. So much to learn from it.
Tuesday, 30 December 2008
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